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Cash based approaches (both conditional and unconditional) are used increasingly as an appropriate method of aid within the humanitarian sector. The Cash Learning Partnership have a huge amount of information on this and have used research to advocate to others on its use... including working with UNOCHA to get cash considered routinely by the UN clusters (including the WASH cluster). They also have developed market assessment tools such as the EMMA. Not sure how much research has gone on within the development sector but am sure there is a lot of learning that directly translates. See https://www.cashlearning.org/